Advanced Segmentation and Data Management

• Contact frequency. Avoid list churn and fatigue with Recency/Frequency feature.
• Customer segmentation and targeting: Segment by demography, interests or purchase history-vary targeting by campaign.
• List enhancement: Keep lists accurate, up-to-date, and permission-based.
• Inbound mail processing: Respond fast and right to customer requests like change of address or new subscriptions.

With DARTmail, our cost effective, hosted email marketing service, you can focus your energy on what you do best, while DoubleClick and DARTmail deploy your campaigns flawlessly. You don't need to make capital investments, buy new software, or worry about infrastructure.

DARTmail gives you total control and flexibility. Access DARTmail from anywhere in the world, 24 x 7, with your web browser. Choose the amount of support you want DoubleClick to provide. Select from a range of related services that meet your needs. Decide which of seven different automated data import options is best suited to manage and control your data processes.

DARTmail lets you:

• Put the right message in front of each customer at the right time with advanced tools for customer segmentation and dynamic message personalization
• Maximize the impact of your marketing dollars with personalization and campaign optimization
• Build customer loyalty with comprehensive customer data management tools
• Measure campaign effectiveness while the campaign proceeds, with in-depth campaign analysis and reporting.